TRAVEL - EDITORIAL - CHIC and STYLE

PICK YOUR PASSION WITH FAIRMONT PRESIDENT'S CLUB

New Passion-Based Experiences, Benefits Extended to Fairmont President's Club Members

TORONTO, May 3, 2011 - Are you an oenophile with a zeal for a full bodied wine? Or a sports buff that takes pleasure in the adrenaline inducing atmosphere of sudden death overtime? Maybe giving back to the community is what inspires you? Regardless of the pastime, Fairmont Hotels & Resorts recognizes that pursuits and passions are a pivotal part of any travel experience and wants to deliver on the desires of its guests. This year, Fairmont is taking the meaning of personalization one step further for its Fairmont President's Club members with the introduction of new offers, experiences and benefits designed around specific travel-related interests.

"2011 marks the 10th anniversary of Fairmont President's Club, and over the last decade we've listened to our customers and continually updated and tailored the program to meet their needs," said Brian Richardson, Fairmont 's Vice President of Brand Marketing & Communications. "Increasingly, they've told us that their interests are important to them and that incorporating those interests into their travel experiences would result in richer and more rewarding stays. We're excited to be broadening our marketing scope in this area and to bringing our most frequent guests a bespoke stay experience that is both memorable and distinctive."

As a member of the Fairmont President's Club, travelers will now have the option of updating their member profiles to reflect a number of unique, passion-based themes - Food & Drink, Arts & Entertainment, Sports & Adventure, Spa & Fitness, and Leadership & Philanthropy - with custom offers and experiences being marketed to each respective group. These communities will receive special access to intimate events like concerts and exclusive wine tastings or be invited to book customized travel offers that feature noted speakers, sports personalities and more. Of particular interest is the new philanthropy element which will enable members to count volunteer work towards a share of their membership status or have a donation in their name made to one of Fairmont 's charitable partners including the World Wildlife Fund and the National Geographic Society.

Platinum level members, guests who stay 10 or more times or accumulate 30 room nights in a calendar year, will also be afforded additional benefits as part of the new passion-based focus. These newly introduced benefits range from a complimentary round of golf or spa treatment to a special seasonal food offering from a Fairmont chef.

Fairmont Hotels & Resorts' guest recognition program, Fairmont President's Club, provides frequent guests with special benefits and privileges designed to reflect individual travel preferences and offer an enhanced level of service. Personalized travel profiles afford members customized stay experiences while in-hotel benefits include complimentary high-speed and wireless Internet, Fairmont Fit athletic gear, a members-only reservations line, expedited check-in and checkout, and access to exclusive vacation offerings. Enrollment is free and guests can join at any Fairmont location worldwide, online at Fairmont fpc or by contacting Fairmont''s global reservation center at 1-800-441-1414.

About Fairmont Hotels & Resorts

Located in world-class destinations around the globe, Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London 's The Savoy, New York 's The Plaza, and Shanghai 's Fairmont Peace Hotel. With more than 60 hotels, Fairmont is known as much for its warm, engaging service and culturally rich experiences, as its classic hotels that imbue a sense of heritage, sophistication and social importance and are often considered destinations in their own right. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissotel brands. The company also manages Fairmont and Raffles branded estates and luxury private residence club properties.

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THE or reservations, please call 1-800-441-1414